The POWER of Social Media Marketing.

Jul 6, 2017 | Blog

When Social Media is used strategically over time — it is the most powerful form of marketing and market research the world has ever seen. But like many great things. it doesn’t just happen overnight. It’s a platform for real work.

The art is knowing the best places to put that work so you get results and connect with an audience who are interested in your services.

Is it a Powerful way of marketing?

33 % of consumers discover new brands, products and services on social networks (eMarketer)

72 % of marketers use social media to create and develop loyal fans (Social Media Examiner)

92 % of all marketers indicate that investing in social media results in more exposure for their businesses (Social Media Examiner)

33 % of consumers discover new brands, products and services on social networks (eMarketer)

72 % of marketers use social media to create and develop loyal fans (Social Media Examiner)

92 % of all marketers indicate that investing in social media results in more exposure for their businesses (Social Media Examiner)

Yes, it is a powerful way of marketing!

With all the potential Social Media must offer, many businesses still don’t understand how exactly to take advantage of this tool and use it to increase sales and brand awareness. Here are some ways Businesses can use social media to promote and improve their business.

#1 Increase Brand Awareness

Social Media is another way of introducing your brand/product to the right people. It is a great way to make the business more visible and recognisable for your customers. If you use multiply Social Media Platforms your potential customers and users can become better acquainted with your product or service.

If people are not familiar with your business, more than likely they won’t buy your products or be interested in your service.

According to studies, 78 % of small businesses attract new customers through social media, so make the most of your social media networks and send the right message to your potential users.

#2 Improve Brand Loyalty and Authority

If “your brand is what people say about you when you’re not in the room” (Jeff Bezos) than your company’s brand is (quite often) what people say about it on social media.

When people want to review or praise a product, where is the first place they go? Social media! The more people talk about your business or product online the more newer customers you will gain who also want to experience what you have to offer and follow you online. Social media provides you with a great tool to connect to your audience and potential audience and make users brand loyal. The more engagement on social media the higher the loyalty from customers.

#3 Engage with customers and improve customer service.

The most important thing for any business today is quality customer service.

Even if you have a dedicated customer service team it is vital for you to understand the method of communication your consumers prefer. Today the method 9 times out of 10 is social media.

Social media allow business to quickly and easily respond to customers’ comments, questions and concerns and consumers to instantaneously receive help. By answering to consumers’ needs in public, businesses can show the quality of their service and a certain level of transparency.

71 % of consumers who receive a quick response on social media are more likely to recommend the brand to other people, according to research.

Social media allows you to monitor user comments, gain valuable insights into your customers’ behaviour, measure conversions based on your promoted posts, see what content attracts your audience, which content generates the most interests, and more.

Every business wants to know how their customers behave and what they are interested in.

#4 Create more opportunities to convert

The power of social media lies in communication. Every blog post, image, video, and comment can lead to a site visit and eventually a conversion. Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.

Furthermore, promoting your business on social media is not a significant investment. As little as 6 hours per week invested in social media marketing increased traffic for more than 84% of participants (Social Media Examiner sixth annual report).

#5 Distribute content and increase traffic

Promoting quality content on social media is another path leading users back to your site and creating an opportunity for a new visitor. This is because people are always searching, engaging and sharing the content that interests them. The more quality content you share, the more inbound traffic you will generate – more traffic means more leads and conversions. If you want to improve your business through content marketing, social media is where you need to start.

Social media marketing already plays a big role for many SME Businesses, entrepreneurs and large corporations who like to keep up with trends in social media marketing. There is no doubt, in the future social media marketing will be a game changer for businesses who want to introduce new products and services to the world.

The longer you wait, the more opportunities for your competitors. It’s your call.

 

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