Managing Engagement (comments, follows, follow-backs, introductions)
Marketers should be keeping an eye on their organisations engagement on social media. It’s important to check the comments relating to your business, across all platforms. This includes comments that are left directly on your pages, as well as comments that are not directly left on your pages, but relate to your business. Other engagement management activities consist of replying to people, as well as following other pages, and even welcoming and introducing people who are new to the groups that you manage.
Monitor Social Media
Checking to see when and where your organisation has been mentioned will give you a good idea of what the general consensus about your company is. It can also help you get an understanding of what campaigns are working for you. For example, is the photo you recently posted gaining more engagement on Instagram than Facebook? Why are you getting more click throughs to your blog post on Facebook than Twitter?
Research Other Social Media Pages/Trends
Looking at what other people are doing on social media is beneficial for a couple of reasons. Firstly, it can help inspire you and give you ideas about the content that you want to create and share. Secondly, it can help you get an understanding of any relative trends or news that are starting to appear.
Whether it’s content that you have created yourself, or it’s something that you saw and want to share, be consistent with your content posting. One of the benefits of managing posts more regularly than once a week, is that it offers you the opportunity to react to current topics as they unfold. However, it can also be time consuming to create and/or curate content, the key is to keep a good balance.
Check in on Progress Towards Goals
Once you set goals it’s good to regularly check in on their progress. If you’re off target, you can make any necessary alternations that are required. Let’s say your goal is to grow you following by 50 people per day, check to see whether you’re on target to hit that goal. Or, if you want to get more engagement, see how your your posts have been performing.
Review Your Advertising Efforts
There are a variety of opportunities to advertise across different social media platforms. If you are investing in advertising on social media platforms, it’s important to regularly review how they are performing. This is especially appropriate if you are either starting out advertising on a platform, as finding out what does and doesn’t work early on, will allow you to get the best bang for your buck. If you are running ads across multiple platforms, you can compare them to see how effective advertising is between each one.
Check The Stats
Have a look at the statistics for your social media activity. There are 2 main reasons for this. 1) it gives you a good idea of what’s working, and what isn’t. 2) Knowing what performs well will help with planning for your Social Media content going forward. There are several different stats that you can check, and they differ from platform to platform. Determine what ones matter to you the most. Here is a list of some of the most relevant ones, according to Sprout Social.
We have included this in both the Daily and Weekly tasks, as each offers different benefits. Even if you want to post everyday it can be easier and more efficient to plan and schedule your posts on a weekly basis. Again, this will depend on your organisation and the strategy you’re pursuing. So post as often as needed, depending on your strategy/organisation/industry/etc. [ctt template=”10″ link=”18eGb” via=”no” ]10 simple and effective tips to smash your social media.[/ctt]
Monthly Reviews of Social Media Activity and Performance
Reviewing overall activity and performance on a monthly basis is a good way to see where you stand with your social media. Doing things like checking to see how active your accounts are on each platform will show you where you are performing well and where you might be able to improve. You can also see how new things that you were trying out performed, and whether or not they are worth continuing.
Develop Future Marketing Plans/Goals.
This is a great exercise to keep you focused on how your social media strategy fits into the overall goals of your organisation. There are a few things that you can use to help you when setting your goals. Looking at past performance, will give you an indication of how quickly you can get to your goals and what the best strategy is. Make sure your goals are measurable, wherever possible. For example, saying your goal is to “be the best at social media marketing within the industry”, is nice and enthusiastic, but it’s hard to tell if you actually are. Something like “have the most Instagram followers of any company in our industry” is much better, as it offer a clear metric and you can determine your progress towards your goal. This will be different for everyone, of course. So develop a goal setting practice that best fits your organisation.