In the world we live in today it’s essential to have a marketing plan and strategy for your business, with the increase in social media activity and mobile usage it gives us huge opportunity to promote your business. The competition amongst restaurants is very competitive which makes it even more important to be on your a game.
1. Having a responsive website is now essential.
Your customers are on google searching for quality restaurants so once they find your website it’s important that it is modern website, up to date and user friendly. Check out the slick website we created for a cool restaurant/bar in Dublin here.
2. Set your business up on Google+ & Google business.
Having your business on both of these platforms will help customers find you through google. It is also great for getting real feed back from your customers, so if your doing a 5 star job you will see some great 5 star reviews.
3. Use Facebook to it’s full potential.
Facebook offers businesses lots of opportunities to reach their target market along with building strong relationships with your customers. With Facebook it is important you have a marketing strategy and Facebook adverting plan in place. It’s all about been consistent, relevant & creating engaging content that your customers want to see. We create and manage social media accounts for some of Dublin’s best venue’s check out the insights from one of our clients here.
4. Create a strong brand identity on Instagram.
People love taking pics of their food these days and as you know a picture is better then a thousand words. The huge benefit with Instagram is that it is free and the organic reach is very high in comparison to other social media platforms. You can also have some fun with it creating your own unique hashtags or else jumping on the band wagon with a local trend or event that is taking place. This will give you even more reach #winning #business and #likes.
5. Data collection and monthly email marketing.
eMail Campaigns are an essential part of any online marketing plan. Collecting your customers data gives you the opportunity to increase your customer retention, you can create monthly email newsletters to send to all your valuable customers keeping them informed with your latest offers, events & news. Check out one of our latest case studies to see the great results we achieved here.
Check out this infographic below, it shows some very interesting stats about your customers!
