TLDR.
Don’t have time to stick around and read the entire blog? No worries! Here are the key reasons your brand should be using TikTok for Business:
- Reason 1: TikTok is the sixth most used social platform in the world. Not only does the app have high usage rates, but the engagement rates are more than triple Instagram’s.
- Reason 2: TikTok has an interest-based algorithm, which helps ensure that your brand will reach the right audience.
- Reason 3: Thanks to TikTok’s algorithm, it is easy for your brand to grow organically.
- Reason 4: TikTok offers the creator marketplace, which makes it easier than most other platforms to find the right collaboration for you.
- Reason 5: TikTok allows for much more creativity than other social media. With AR filters, effects, and trending music, you can showcase your brand’s playful side.
Introduction.
It’s hard to imagine some people don’t know what TikTok is, but for those who don’t, TikTok is a platform that allows you to film short videos that play on a repetitive loop. You can add text, musical overlays, AR filters, and effects to zest things up.
In this blog, we are going to share multiple statistics and reasons why your brand should be using TikTok for Business, whether you’re a food and drink brand, in the healthcare industry, etc.
TikTok is becoming more and more popular among every age group, so no matter your target audience, TikTok for Business is a great resource to share your brand. The following five points are key reasons your brand should be on TikTok:
1. High Usage and Engagement.
Throughout the pandemic, TikTok became all the rage. Everyone was searching for new, entertaining content. Now, the app has over one billion monthly active users, with over 90% of them accessing the app every day.
According to Upfluence, TikTok has considerably more engagement than Instagram or YouTube. For instance, small influencers on TikTok average about 18% engagement rates. Meanwhile, these small influencers average only about 4% engagement on Instagram and less than 2% on YouTube.
No matter what gender or age your brand is targeting, you’ll be able to reach them on TikTok. On a global scale, females make up 61% of TikTok users. 42% of users are between the ages of 30 to 49. Some other helpful user and engagement statistics can be found here.
2. Interest-based Algorithm.
What is it that makes TikTok so addictive? The For You page!
The For You page uses a recommendation system that determines which videos will appear next based on your previous viewings and likes. You can read more about the TikTok algorithm and how to work with it here.
Why is this important?
The interest-based algorithm will help ensure that you’re reaching your target audience. By using hashtags and trending sounds, your videos will be recommended to users who enjoy similar content.
One of the biggest examples of a hashtag that blew up is #personalfinance. If you search that on TikTok, thousands of videos will pop up, some from certified financial planners and some from ordinary people. These videos provide viewers with financial advice and explanations of financial terminology in short, 60-second videos. Who would’ve thought that something as “boring” as finance could become a hit on what most people believe is a Gen-Zers app? This proves that anything and everything is able to gain attraction on TikTok if done right.
3. Organic Growth.
While you can pay to advertise on TikTok, there is also a way to reach a wide audience on the app for free. This is thanks to TikTok’s algorithm.
As explained by Morissa Schwartz, when users watch a video in full, the algorithm is more likely to suggest that video to another user’s feed. Therefore, the more people who watch your video in full, the more feeds the video will appear on.
Additionally, much like Instagram’s algorithm, TikTok users will see posts from accounts that they interact with the most. The more someone watches your content, the more likely it will reappear on their feed later. This helps create the niche communities that TikTok has, such as BookTok, BusinessTok, etc. These niche communities allow for a more genuine connection with your audience. You can post video replies and duets to reach people organically and genuinely.
4. TikTok for Business Creator Marketplace.
Partnerships and collaborations are great ways to expand your reach, and TikTok for Business makes doing so much easier than other platforms. If you set up a business account on TikTok, you can use the creator marketplace to view creators’ audience size and type, their engagement rates, and brands they’re already working with.
While handing over creative control to someone else can be scary, it can be extremely powerful. In fact, partnerships with creators on TikTok can increase ad recall by 27%. This shows that working with an established creator can help your brand reach a massive audience, while creating content that is fun and niche to the app.
5. Creativity.
While Instagram and Facebook content may be more serious and focused on pushing out your product, TikTok is a place for your brand to get more creative! You can be playful, push your creative limits, and experiment with new content.
For example, Nando’s uses Instagram to post pictures of their food and promote their product. However, on TikTok, Nando’s posts videos joking about menu items that have been removed, celebrities’ orders, and more. Lizzy Hillier discusses ten large brands that are using TikTok to get creative and connect with their audience.
It’s no surprise that posting more humorous and raw content makes customers feel more connected to your brand. In today’s world, more and more consumers want brands that are personable. That’s why we post TikToks that showcase our office culture and humour, which you can watch here.
Conclusion.
TikTok is arguably the most creative and fun social platform for your brand to use. It allows for so much creativity. There are trends you can follow, video challenges you can create, and more.
Are you wanting to show off your brand, reach a wider audience organically, and get creative? Are you aiming to increase your brand’s engagement rates? Are you interested in partnering with content creators? If so, TikTok is the perfect platform for you.
Have any questions about using TikTok or want to talk to us about how Escalate could potentially help your brand? Contact us today!