The day starts with checking your emails. In today’s world, the majority of communication between clients and customers takes place online. By checking these internal requests first thing in the morning, you are able to prioritize your tasks for the day and adjust your schedule.
Monitor & Respond
An important tool that digital marketers utilize is Google Analytics. You should monitor it throughout the day to check performance data and discover patterns. This data will then come in handy when looking for opportunities to increase customer retention, satisfaction, engagement, and sales. Analyzing this data is a big part of digital marketing.
You also have to observe and interpret all activity on the social media channels you work with. After this is completed, it is important to respond accordingly to whatever needs attention. If someone is positively talking about your company online, you should thank them. On the other hand if someone is negative, you must address the situation as quickly as possible.
One last important thing to monitor is your competition. You should keep an eye on your competitors and stay updated on what they are up to. With the help of a couple free programs, you can easily see your competitors’ strategy and what works well for them. Taking advantage of this knowledge will give you the upper hand while advancing your company at the same time.
Campaign and Content Creation
Under this title falls all media outlets, such as social media platforms, email marketing, paid advertising campaigns, and content marketing. All of these elements work together to help meet the goals of the digital marketing strategy. Planning and communication are essential in this component.
Specific duties within campaign and content creation include writing, editing, and producing original content and graphics. However, it also includes planning and scheduling social media posts and preparing emails.
The final task of campaign management is measuring the effectiveness of your campaigns. You can track key performance indicators (KPIs) and report on what worked well within your campaign. KPIs also help to give you an insight on your business’ progress over time. All of this information helps you to better plan your next campaign and continuously improve your business.
Although this might seem like a simple task, a working knowledge of website creation and development will prove to be extremely useful. Even if you have a development team assigned this job, having a background knowledge in website management will make communication a lot simpler. The main job in website management is to ensure that all pages are fully functional and maximized for SEO management.
A portion of your time will be devoted to various meetings throughout the day. These may be with other departments within your company such as sales or customer service to make sure everyone is following the overall marketing strategy. You also may have to meet with other clients that you are working for to go over the content you have created for their business.
The digital marketing industry is constantly changing and evolving, so it is a good idea to spend some of your time reading up on the new trends or practices in the field. You can subscribe to a few good industry newsletters such as HubSpot, DigitalMarketer, and Social Media Examiner.