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* Fun fact! Did you know blog actually stands for web log?! Now you do!
Just to give you an idea of just how big influencer marketing has become, 9/10 brands are now using some form of influencer marketing to promote themselves.
“A piece of content that receives re-shares to the story feature, people tagging others in the comments or a high number of saves, shows that this content is resonating with followers and they are engaged in a higher level of intention.”
The average TikTok user will spend around 13.3hours per month on the app. This is the fourth highest amount of time spent on social media apps behind Facebook, WhatsApp and Instagram.
“The OGs of the world of social media metrics such as ‘Likes’, ‘Comments’ and number of ‘Followers’ have lost some of their power and should not be obsessed over. Who would have thought that ten years ago!?”
You may already know that having an active presence online is important for your brand, but it’s not acceptable to simply have your brand online…
Online trends are a major part of internet culture, which always results with a bandwagon of people that want to participate in them because they are fun and easy to do. As a brand, participating in trends can help increase your relevancy to an online audience....
Tiktok has become a top-rated social media app among a younger audience. It is essential to understand what Tiktok is and how it can help your brand.
At the core of any successful business lies a strong, well-defined brand. Your brand is a tool that allows you to communicate with consumers, as well as setting a tone to manage their expectations.
Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets.
An emerging trend amongst small businesses and big brands alike is opting to work alongside a marketing agency rather than hire an in-house marketing manager, but why are so many people making this choice?