Likes. Comments. Followers. Shares. Forwards. Saves. Mentions. Stories. Reach. Impressions. Engagement. RoI. Yes, there is an awful lot going on in the world of social media metrics…. It can be difficult to know what to follow closely and which metrics should be a...
Social Media Marketing: 6 Reasons Your Brand Needs a Strong Online Presence You may already know that having an active presence online is important for your brand, but it’s not acceptable to simply have your brand online. With over 2 billion active users on the...
At the core of any successful business lies a strong, well-defined brand. Your brand is a tool that allows you to communicate with consumers, as well as setting a tone to manage their expectations. Below are six tips on how you can create or develop your own brand to...
Finally, there is some great news and Escalate are delighted to be facilitating this initiative. Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses...
An emerging trend amongst small businesses and big brands alike is opting to work alongside a marketing agency rather than hire an in-house marketing manager, but why are so many people making this choice? In this blog we’re going to cover 5 major benefits of hiring a...
Running an event space in the twenty-first century requires time, energy, great staff and a top-notch social media presence. The goal of your Instagram page is to showcase the venue’s ambiance, the elegant, intimate setting and how it’s perfect for every event, large...
