How Digital Marketing Drives Business
Driving Sales From Digital Marketing
Online platforms allow companies to increase their sales. This is true for both products and services, online and offline. Websites allow companies to have a digital shop that offers a myriad of benefits. It allows companies to sell their products 24/7, with a larger geographical reach. Online platforms can also lead to more sales at a lower cost. An example of this can be seen with one of our clients. They work in the beauty industry and have a keen focus on their courses. Once we started working with them, we analysed their business and established the most effective approach to help them grow. We idenified that using an online platform would allow them to increase their reach, as well as centralise some of their processes allowing. This led to more efficiency and resulted in increasing sales of their courses 3 fold, with the majority of sales coming through their website. The increased sales and greater exposure for their brand, assisted in allowing the client to expand their business and open outlets in new geographic locations.
One thing that decision makers take into consideration when assessing the value of a solution is the return on investment. When looking at how digital marketing drives business, this can sometimes be difficult to assess. Especially when the product or service a company offers is entirely offline. For example, the likes of hotels, bars, restaurants, logistics services or tradespeople all offer services that cannot be offered through online means. Although a company may do business offline, employing well thought out online tools can help with their growth. Escalate helped one of our clients grow their bookings through digital means. Our client, a gastro pub, had a goal to increase the number of bookings it receives for its restaurant. Working closely with the business owners, we devised a plan that would achieve this goal. We set-up a system which allows their clientele to make bookings online. We then promoted this system to customers through the creation of a new and improved website, as well as utilising Social Media platforms to spread awareness. As a result, the client has increased their total number of bookings. This has been such a success that they are frequently booked up ahead of time and are always fully booked on special occasions, such as valentine’s day and mother’s day. The client’s investment in a carefully calculated online strategy has lead to a significant increase in bookings, which means a healthier bottom line.
Increased Brand Awareness and Exposure
Digital Marketing allows companies to generate brand awareness and increase their exposure. Companies can expand the reach of their brand awareness, they can interact with their customers, convey the personality of their business, and broadcast more information than ever before. All of this can be achieved at a fraction of the cost of traditional media marketing. For starters, Social Media platforms offer unique benefits to businesses. The size and influence that these platforms have, is continually growing. This is due to several factors including demographic changes, advancements in technology and user uptake. Social Media is only one of the ways in which digital marketing drives business. Targeted advertising can allow companies to reach their customers with more accuracy. Be it key age demographics, or location driven adverts, online advertising ensures companies get their message to the people that are most interested in it. Escalate assisted one of our clients in using the the power of digital marketing to increase their brand awareness. Having already established their brand in other countries, the client wanted to launch its product line in Ireland and continue its success in a new territory. The key aim was to convey the brand’s personality and establish itself as a premium product. Escalate utilised Social Media to engage with the correct demographics and reach the client’s objectives. Growing the company’s following online, through targeted ads and running interactive competitions, meant that we were able to help the client reach its target audience. Working closely with the brand and its distributors, Escalate created and promoted high quality content that conveys the personality of the brand. This ensured that it was identified as the premium product that it is and brought the brand into the limelight in the Irish market.
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