Does your Social Media presence represent your businesses personality and style? Facebook and Instagram are now the best platforms to engage with your customers on a day to day / week to week basis. We have created a simple checklist so you can review your social media and spot areas for improvement, lets face it there are always areas that we can all improve. If your social media pages are outdated and not aesthetically pleasing, will people want to hang around and engage with your business? Not likely.
1. Audit all your Social Media channels
First of all make a list of all the platforms your business has ever had an account on and take note of when the account was last active and if there was ever much success using the platform as it might be possible to bring that success back.
Now out of all the platforms you have noted are your target audience still on those platforms and actively using them on a daily basis? If the answer is NO then we would suggest you get rid of that account or platform as it could suggest to people you are no longer a thriving business if the account has been inactive and abandoned for some time.
2. Review admin access to all social media accounts / platforms
As the years fly by and employee changes occur it is very important to check who has access to your accounts. We highly reccomend that you ensure only the right people have access to make posts, review content, set up ads and review insights.
3. Check brand consistency across all accounts.
Brand consistency is key, check that all your accounts have the latest imagery, logos, company information and voice. We also recommend keeping all your social handles consistent too, like @EsclateDigtialMaketing and check that all social media accounts have the correct profile and cover image sizes.
4. Add your businesses SEO keywords to your social media accounts and profiles.
Add your main SEO keywords to your accounts and profiles to enable more people to find you, for example we use #SocialMediaMarketing #Advertising #Webdesign.
5. Ensure all your social media accounts and platforms link back to your businesses website.
Linking your profiles back to your website will help with SEO and will also prompt customers to make a purchase or enquiry with your business. We also recommend sharing links to others social media accounts and platforms when possible to encourage more following and engagement.
6. Check your social media inboxes
Answer any recent private messages from your customers and set aside time on a daily / weekly basis to respond in the right manor, some social platforms now let you set up automated messaging which we would recommend for certain industries.
7. Create a social media strategy
Now that you have outlined the social media accounts and platforms you are going to use and maintain for your business the key is to be consistent across the line. Our team create social media strategies for all our clients planning daily and weekly content to reach the target audiences. Plan and share relevant content from your business and maintain a high standard to keep your audience engaged with your business.
8. Create quality images and videos to share
Showcase what your business has to offer by taking high quality photos and videos. Let your customers know what is going on in your business from week to week by updating your Facebook, Instagram and other social media accounts. We would recommend posting at least five times per week for most businesses in the B2C industries. Share images from behind the scenes and tell a story to show off your businesses personality.