What is Online Advertising?
Online advertising spans both the Google Search Engine and Social Media Platforms such as Facebook, Instagram, LinkedIn and Twitter.
It involves creating and purchasing ad places on either Google or the social media platform, and creating a marketing campaign that then shows up on designated areas for your ideal customer to see. The key to an effective online advertising campaign is knowing your target audience and where they like to hang out online
Do you need #help with…
Creating eye-catching display ad graphics?
Spending too much, or too little on your ads?
PPC and display ads knowledge and requirements?
Targeting the correct ad audience?
Ad tracking and consistency, or landing page development?
How does Escalate do online Advertising differently?
Our abilities span all online advertising avenues; from Google Ads to compelling social media marketing campaigns.
Our team create online ads that allow your brand to stand out from the crowd; through choosing the most effective ad type, platform and fitting content that will have an impact on your customers. We develop transparent ad campaigns and work hand in hand with you so you don’t need to worry about unnecessary or unknown costs.
Benefits of Online Advertising
Consumers spend a large amount of time using social media, with the average person spending more than five hours online daily. It makes sense to reach your target audience where they’re spending most of their online time.
You can control what you spend. Both Google Ads and Social Media Ads follow pay-per-click methods, meaning you only pay when someone clicks on your ad. This allows you to start you ad campaign small, and where you see results you can then grow.
It gives you direct and amplified reach because you’re not shouting into a void like typical advertising methods; you’re setting audience and targeted parameters that allow you to effectively reach the right people.
Even if certain members of your audience don’t click on your ad, they still see you regularly and become aware of your brand. Online ads help magnify your brand and get people talking about you.
The Online Advertising tasks we perform for you
We align your targeted ads with your audience’s search intent; your brand will be seen by customers at the exact time they are looking for your information, products, services or location. Intent marketing, rather than targeting keywords, ensures the right message is displayed to the audience depending on the search they are carrying out. Our tailored ad campaigns can boost your sales and awareness depending on how your users are searching.
Our customised ad campaign strategy can work hand-in-hand with any other marketing campaigns you want to run. This ensures your website traffic is boosted and you’re in a prime position in front of your customers.
We align your end business goals with your online marketing strategies to ensure all metrics are measured efficiently. This allows us to figure out if an ad campaign is working or not, and whether to increase the ad spend when it is working effectively. Our constant guidance and aid throughout your ad campaigns mean we are able to maximize the ROI by increasing leads, bringing new traffic to your site, or developing brand awareness.