Our “May Madness – REALLY BIG DEAL” campaign not only met but surpassed our expectations.
We gained over 16,000 new followers on TikTok within the first two weeks, dwarfing our initial target of 3000 new followers.
Our influencer collaboration resonated with over half a million people, and we managed to retain a staggering 97% of our new followers after the campaign had finished.
By the end of our campaign, Apache Pizza had nearly a million online impressions and a total of 19,500 TikTok followers, 64% of which fell squarely into our target demographic of 18-24 year-olds in Ireland.
The cherry on top? Apache Pizza recorded a significant increase in sales figures nationwide during this period compared to the previous year.