Apache Pizza wanted to launch its TikTok channel and connect with Gen Z in a big way. Instead of relying on complex mechanics or heavy media spend, the brand kept it brilliantly simple: Follow to win free pizza. Every. Single. Day. The May Madness campaign turned TikTok into a daily ritual of anticipation and FOMO. By teaming up with one of Ireland’s biggest TikTokers, Miriam Mullins, Apache created a buzz that spread fast, turning a new account into one of the most talked-about pizza brands on the platform.