-This campaign aimed to place Bewley’s at the heart of Ireland’s premier summer event, Electric Picnic, generating footfall into the Bodega and boosting brand awareness among a strategic demographic of festival-goers.
Bewley’s significant investment in production for the Bodega needed to translate into results throughout the summer. Content from Kaleidoscope festival, earlier in the summer, was used to generate hype among festival attendees at EP—providing them with a taste of Bodega’s experiences.
To capitalise on the festival theme, we launched a series of lead-up events, with ‘Fiesta of Fashion’ – a festival style trift shop – being a sell-out success, generating ample user-generated content.
Bewley’s collaborated with the beloved Dublin influencer, Carl Mullan, which amplified our festival partnership and ticket giveaway campaign. The run-up content proved invaluable, effectively used in geo-targeted advertising.
Live content captured during the event gained additional exposure and generated buzz for the Bodega, making this campaign a perfect blend of strategic planning, precision advertising, influencer collaboration, and tactical content use.
Our close collaboration with Bewley’s and partner agencies enabled us to influence the design of the Bodega, enhancing its visual appeal, offering saught after ‘Instagram-able’ moments to stimulate UGC.