“Fiesta Of Flavour”

A Unique Experiential Event At Electric Picnic

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Surge in brand impressions

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Boost in social media engagement

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Increase in Instagram following

Additions to the email database

Services Provided

 

INFLUENCER MARKETING

CAMPAIGN PLANNING

CONTENT CREATION

SOCIAL MEDIA MANAGEMENT

EVENT MANAGEMENT

The Client Brief.

Bewley’s needs no introduction. In 1840, they brought Coffee to Ireland and in 2022 it was time to bring coffee to Electric Picnic! Did someone say Espresso Martinis!?

Our campaign centered on enhancing awareness of Bewley’s ‘Fiesta Of Flavour’ throughout the summer, culminating in a unique experiential experience at the Electric Picnic festival.

Our Approach

-This campaign aimed to place Bewley’s at the heart of Ireland’s premier summer event, Electric Picnic, generating footfall into the Bodega and boosting brand awareness among a strategic demographic of festival-goers.

Bewley’s significant investment in production for the Bodega needed to translate into results throughout the summer. Content from Kaleidoscope festival, earlier in the summer, was used to generate hype among festival attendees at EP—providing them with a taste of Bodega’s experiences.

To capitalise on the festival theme, we launched a series of lead-up events, with ‘Fiesta of Fashion’ – a festival style trift shop – being a sell-out success, generating ample user-generated content.

Bewley’s collaborated with the beloved Dublin influencer, Carl Mullan, which amplified our festival partnership and ticket giveaway campaign. The run-up content proved invaluable, effectively used in geo-targeted advertising.

Live content captured during the event gained additional exposure and generated buzz for the Bodega, making this campaign a perfect blend of strategic planning, precision advertising, influencer collaboration, and tactical content use.

Our close collaboration with Bewley’s and partner agencies enabled us to influence the design of the Bodega, enhancing its visual appeal, offering saught after ‘Instagram-able’ moments to stimulate UGC.

 

The Results.

Throughout the campaign, the Bewley’s Instagram page amassed over 11k new followers.

For the duration of the Electric Picnic weekend we reached over 304k unique individuals and generated over 561k impressions. That is during over just 3 days!

%

Surge in brand impressions

Additions to the email database

%

Boost in social media engagement

Pieces of content produced

%

Increase in Instagram following

Our team generated extensive organic exposure and engagement at the three-day event, particularly through Instagram Reels and around 50 Instagram Stories, collectively achieving over 66,000 organic impressions.

But the real measure of success was at the Bodega; we exceeded sales targets, witnessing a total sell-out of coffee stocks amid staggering physical visits to the Bodega!

Furthermore, we saw a significant spike in Instagram engagement throughout the Electric Picnic weekend.

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