A Dublin original since 1933, Granby has been part of the city’s history for nearly a century. To reignite that bond, the brand swapped traditional advertising for something far more poetic. Two spoken-word films, one for summer and one for Christmas, captured the heart of family life through humour, nostalgia, and pride. Written and performed by comedian Joe McGuckin, the Seasonal Poems brought Granby’s warmth to screens across the city, reminding Dubliners that food isn’t just about flavour, it’s about home, people, and connection.