Firstly, we reached out to Smokin’ Soul to discuss the potential summer BBQ series collaboration. Their team was immediately excited by the project and agreed to the collaboration. A fee was agreed and a date was set for filming down at their BBQ studio.
On the agreed-upon date, we spent an entire day filming – achieving an incredible 7 recipes in one session. We then went away to edit and finalise the videos, receiving welcome input and feedback from both Granby and Smokin’ Soul along the way.
The videos were optimised for the various social media platforms and the plan for a staggered release throughout the summer on – Facebook, Instagram, YouTube, and TikTok.
In addition to the organic social media metrics that would be achieved from the pre-existing audiences of Granby and Smokin’ Soul, a paid ads plan was put in place. This was to ensure the content was amplified to a much larger audience of foodies, BBQ enthusiasts, aspiring chefs, and more.