New Brand Identity and Website DesignMcCabe Group
The McCabe Group are a Leading Construction Business based in Co. Cavan, Ireland.
Originally a local family business, McCabe Masonry have grown in size over their three generations of stonemasons, into a thriving international construction business.
Their expert team of skilled workers provide efficiency and project integrity across an extensive range of project builds, both in the public and private sector and spanning many industries.
While they provide clients with world class attention to detail, their branding didn’t quite reflect this.
- Brand Planning
- Graphic Design
- Logo Design
- Visual Identity
- Graphic Language
- Brand guidelines
- Website Design
Before: Some of McCabes old brand assets
McCabes had an identity problem.
While they were successfully growing and expanding their business, how they presented themselves to the world was a little confused. The business had been around for 3 generations, and so had its logo.
A consistent brand and visual identity was the order for the day, luckily, Escalate was on hand to deliver.
When a brand has an identity problem, it’s essential to listen carefully and really understand where the brand has come from, and where they’re going next.
After our initial workshop, it was clear that McCabes take serious pride in their work and have an established reputation of quality service and craftsmanship. (how else could they offer a lifetime guarantee on all their work?)
What emerged was the need to provide a strong visual identity that was future-facing, could provide consistency across all mediums while also staying true to their roots.
New Logo Design Progression
Final Logo Design – Full Logo Lockup
Final Logo Design – Icon Variation
A fit for purpose brand refresh that communicates the growth of McCabe group to its audience. A bold and confident brand ready to deliver results for its clients.
Crafted to be contemporary, while paying homage to their origins, the final design has created a clear and recognisable brand identity for the McCabe Group, ensuring brand consistency from letter heads, to vehicles, to website and digital assets.
Feedback from employees and the public has been extremely positive.
Vehicle Branding Concept
Final Vehicle & Head Office Branding
I highly recommend Escalate, the guys worked with me on a rebrand and website design project, when we rebranded from McCabe Masonry to the McCabe Group, creating a new logo, website design and our vehicle design. They listened to everything we needed and delivered on time and on budget.
Managing Director – McCabe Group