New Brand Identity and Website Design

McCabe Group

The McCabe Group are a Leading Construction Business based in Co. Cavan, Ireland.

Overview:

Originally a local family business, McCabe Masonry have grown in size over their three generations of stonemasons, into a thriving international construction business.

Their expert team of skilled workers provide efficiency and project integrity across an extensive range of project builds, both in the public and private sector and spanning many industries.

While they provide clients with world class attention to detail, their branding didn’t quite reflect this.

Services Provided:

  • Brand Planning
  • Graphic Design
  • Logo Design
  • Visual Identity
  • Graphic Language
  • Brand guidelines
  • Website Design

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website design redesign ireland agency Escalate Digital Marketing
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Before: Some of McCabes old brand assets

The Challenge

McCabes had an identity problem.

While they were successfully growing and expanding their business, how they presented themselves to the world was a little confused.  The business had been around for 3 generations, and so had its logo.

A consistent brand and visual identity was the order for the day, luckily, Escalate was on hand to deliver.

Our Approach:

When a brand has an identity problem, it’s essential to listen carefully and really understand where the brand has come from, and where they’re going next. 

After our initial workshop, it was clear that McCabes take serious pride in their work and have an established reputation of quality service and craftsmanship. (how else could they offer a lifetime guarantee on all their work?)

What emerged was the need to provide a strong visual identity that was future-facing, could provide consistency across all mediums while also staying true to their roots.  

 

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New Logo Design Progression

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Final Logo Design – Full Logo Lockup

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Final Logo Design – Icon Variation

The Result

A fit for purpose brand refresh that communicates the growth of McCabe group to its audience. A bold and confident brand ready to deliver results for its clients.

Crafted to be contemporary, while paying homage to their origins, the final design has created a clear and recognisable brand identity for the McCabe Group, ensuring brand consistency from letter heads, to vehicles, to website and digital assets.

Feedback from employees and the public has been extremely positive.

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Vehicle Branding Concept

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Final Vehicle & Head Office Branding

After meeting with several agencies, we decided to engage Escalate to manage our e-commerce website and social channels, and we have not regretted our decision.

We thought we were on top of our socials but that couldn’t have been further from the truth.

It’s only when you deal with experts that you realise your weakness in this field.
In the first three months, we have seen a huge increase in online sales, this has been maintained and we expect further growth.

We have tried many online methods and spent money elsewhere in the past, in Escalate finally we found success.

Plus they are all nice people.  I can’t recommend them enough.

Michael Ingle​, Sales Director – MONIN Ireland, Food Solutions Ltd