Älska Cider Valentines Day Campaign
Älska is all about pure love and top quality. Älska is the Swedish word for love and we truly believe in spreading pure love all over the world.
Background
Campaign goals:
- Increase brand awareness for älska among a new audience.
- Engage with our brand demographic.
- Drive user generated content (UGC).
älska means love and to exploit the hype around Valentine’s day (a time when love is in the air) we decided to run a campaign to connect älska with our target demographic in a new way.
We didn’t want to focus on the ‘romantic / emotional’ aspect as it’s over done, and not as fun, so we tried another approach.
We wanted people to tell us their worst dating stories, put it to public vote and then reward the winner with a trip to Stockholm, the home of älska.
The Strategy
To gain the maximum exposure for älska, our strategy involved pubs on the ground, media partnership and promotion on social media channels.
To be in with a chance to win a vacation for two people to Stockholm, users had one week to submit their worst dating stories to alskavalentines.com.
After week one we had collected a whopping 250+ of the craziest dating stories you could imagine. Our original plan was to run with just 4 top stories for round two, but it was decided we would double this due to the amount of fantastic stories we had received.
In week two, unleashed 8 of the top stories to the public. From there the public were invited to vote for their favourite story. Using different entry mechanics to promote social sharing, voters could gain extra points to be entered into a draw of their own to win a valentines hamper full of älska goodies.
At the end of the two week campaign the älska brand had been viewed by a quarter of a million people online.
With thousands of people interacting with the brand through social and on alskavalenties.com we grew älskas facebook following by over 12% and Instagram following by over 40%!
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Brand Awareness
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Brand Engagement
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Content Generated
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Client Satisfaction
The Result
At the end of the two week campaign the älska brand had been viewed by a quarter of a million people online.
With thousands of people interacting with the brand through social and on alskavalenties.com we grew älskas facebook following by over 12% and Instagram following by over 40%!
We have been working with Escalate since 2015 and since then we have had a massive increase in online sales and our largest numbers to date on our courses. I would highly recommend them to anyone, they have gone above and beyond to fit our business needs and what we require, thanks guys.
Keira Smyth, Co-Founder & Managing Director – The Make Up Crew
