How we lowered the advertising cost by 77% and increased sales by 300%!Rattan Cube
Rattan Cube are an independent garden furniture company located in Dublin but selling nationwide through their website.
Rattan Cube hired us at the start of 2020 to bring their brand to life online and increase sales. They had previously engaged with other Digital Marketing companies but never got the results they wanted.
Fast forward six months and we have created a whole new brand identity for them and they have just had the busiest summer to date (they literally can’t get enough stock to meet demand).
New website design. Homepage.
New website design. Products.
Our challenge was to create a lifestyle brand that would resonate with consumers and from there, begin to rebuild the brand online.
After carrying out a full online audit on the brand our team identified a few key areas of improvement needed.
1. Their old website was slow and it didn’t represent the quality of the product and service that Rattan Cube offers.
2. Our team also highlighted that they had no social media plan or content strategy in place to promote and advertise their business on Facebook and Instagram.
After all the research and analysis carried out we created the elegant logo you see today, it has an earthy vibe to it that also showcases the rattan weaving. Once we had the foundations of the new branding and logo, our team of designers developed their new website www.rattancube.ie creating a flow that would make the shopping experience easy for the customer.
With the re-brand complete it was now time to turn on the Marketing and Advertising to create a brand identity and start driving potential customers to the new website along with creating a loyal customer base.
To celebrate the re-brand and social media launch we set up a competition to give away a beautiful dining rattan garden set worth €1,500 to one lucky social media follower. Since setting up the Instagram page Rattan Cube now has over 3,000 followers within 4 months and we have had continued growth on Facebook. Our team has created a social media calendar and posts on a weekly basis for Rattan Cube to keep their followers engaged and up to date with products and sales.
The real driver for sales over the past few months has been from Google Ads. Our team carefully researched specific keywords for Rattan Cube selecting search terms and keywords that consumers are using on Google to look for garden furniture. Next step was creating eye catching Google Search Ads and Dynamic Ad sets to achieve success on Google.
New Brand Design Progression.
A new stylish and premium brand was developed and launched with new website and online marketing strategy.
Since launching Rattan Cube have increased their sales by 300% on the previous year achieving over 26x Return on Investment.
Increase in sales!
Less Ad Spend
The guys are great and always at the end of the phone when we need something.
Our brand has excelled in the space of 6 months since we started working with Escalate.
We find the one to one attention they provide is the best approach for a small business like ourselves.
Adam Barry, Managing Director – RattanCube Ltd