Website design and online marketing for The Make Up Crew

The Make Up Crew are one of Ireland’s top Makeup schools based in Dublin city centre and offering ITEC qualification Makeup courses.

The Opportunity

The Make Up Crew are one of Ireland’s top Makeup schools based in Dublin city centre and offering ITEC qualification Makeup courses.

Escalate were tasked to create a new mobile friendly website to replace their out dated site which was causing them to lose visitors online and manage their online marketing.

The Result

Since launching the new website there has been over 60% increase in website traffic, a lower bounce rate and visitors are now spending more time online as well as viewing more pages with it’s user friendly navigation.

The Make Up Crew has seen a massive increase in enquiries and course sign ups from our complete online marketing plan. We have had huge success in our Adwords campaigns with high conversions on leads from our search and display ads.

Our work was so successful that The Make Up Crew have now expanded their business nationally, selling out courses in Limerick and launching Irelands first late night make up studio – The Make Up Bar.

We are delighted to be still working with The Make Up Crew and we constantly looking at ways we can improve customer interaction online to generate more leads.


Website Design


Website Creation


Increase Online Sales


Client Satisfaction

We have been working with Escalate since 2015 and since then we have had a massive increase in online sales and our largest numbers to date on our courses. I would highly recommend them to anyone, they have gone above and beyond to fit our business needs and what we require, thanks guys.

Keira Smyth​, Co-Founder & Managing Director – The Make Up Crew