Our objective was to weave Granby into key moments of our audience’s lives, eliciting emotions to foster positive brand associations. We aimed to craft relatable, humorous, and nostalgic content for Dubliners to cherish.
As Granby’s initial foray into this kind of project, client satisfaction was paramount. However, we were confident that by tapping into viewers’ emotions, we could create a lasting impression.
Our advertisements were designed to spotlight particular moments that mirrored our audience’s experiences, guiding them on an emotional journey with Granby at the heart of what’s truly important – family. The idea was not only to create a connection, but to assert Granby’s presence as a central, indispensable part of their lives.
This pioneering project was a collaboration between Escalate, Granby, the producer, and the artist. A spoken word poem was selected as the medium, paired with visual narratives, to craft a piece that appeared genuine and consumed easily.
Our team cherry-picked distinctive Dublin locations for the video content, to elicit feelings of nostalgia and familiarity, aiming to cater to audiences from different parts of the city.
Several script revisions were undertaken, precipitating debates over everything from specific locations to precise wording. Eventually, we arrived at our winning script.
Our productions were set to be broadcast on Social Media and YouTube, specifically targeted towards a Dublin audience, thereby enhancing our impact and relevance.