Social media for medium sized business is no longer optional, it’s been proven how effective social media marketing can be.
There are over 3 billion internet users and over 2 billion of these people have social media accounts. Social channels have become important marketing tools , offering businesses valuable data about their customers for free.
To help you, we’ve listed just some of the many benefits below.
Learn Valuable Customer Insights :
Social media generates a huge amount of data about your customers . Every day there are over 500 million tweets, 4.5 million likes on Facebook and 95 million photos and videos posted to Instagram. Behind this is a huge amount of invaluable information about your customers (who they are, what they like, and how they view your brand.)
Getting to know your audience can help you discover new ways to reach them via advertising or content.
Through daily engagement you can collect data and use it to make better choices for your business.
Increase Website Traffic :
One of the biggest benefits of social media is using it to increase your website’s traffic. Social media platforms help you direct people to your website so the more social media shares you receive, the higher your search ranking will be.
The more quality content you have on social media, the more traffic you’ll generate. More traffic means more leads and more conversions.
Increase Brand Awareness :
Your social media networks are just new channels for your brand’s voice and content. By connecting with your customers, you’re more likely to increase a sense of brand loyalty. With one click your message is shown to multitude of people.
Build Relationships:
Social media is a two way channel where you have the opportunity to create relationships with your customers. Social media dialogue between brands and customers is something traditional advertising cannot achieve.
Find Out What Your Competitors Are Up To :
Knowing what steps your competitors are taking will allow you to make strategic decisions to stay ahead of them.
Geotarget Your Content :
Geo-targeting is an effective way to send your content out to a specific group based on their location. Social platforms including Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.
Generating Leads
Every post you make on a social media platform is an opportunity for customers to convert. Every image, video, or comment you share is a chance for someone to react and all of these reactions could lead to a site visit, and eventually a conversion.
In conclusion, social media marketing can lead to more customers, more traffic, and more conversions, when done right!