Tiktok has become a top-rated social media app among a younger audience. It is essential to understand what Tiktok is and how it can help your brand for you to keep up with internet trends that younger demographics interests are. In this post, we will explain what Tiktok is and how it can be used to benefit your brand.
What is Tiktok?
Released as a video sharing app in 2018, Tiktok has become a popular social media service among the Genz and millennial demographic. This app allows users to create, share, and watch short videos.
Tiktok currently has over 800 million active users worldwide, letting people express themselves in any way possible. The large amount of traffic this app sees also results in Tiktok receiving well over a billion video views a day. This creates an appeal for younger audiences who are always eager to get their 15 seconds of internet fame. Massive traffic on Tiktok gives anybody a chance to get hundreds of thousands of likes on their videos and acquire that brief feeling of internet fame that their favorite influencers have.
How can Tiktok benefit your brand?
Tiktok holds lots of potential for brands to promote their products because of how often users will be on the app itself. According to official Tiktok statistics, nine out of ten users are on the app daily, which increases the chance that active users will see your content. On top of this, in research conducted by influencer market hub, Tiktok has the highest follower engagement rates when compared to Twitter and Instagram.
High user engagement rates are good because this allows users to interact with their favorite accounts in a better way. Increasing interactions lets your target demographic feel valued and involved. Tiktok is a great way to personalize your brand. Many people in Genz prefer this, as seen in their interest in internet influencers.
What many brands are doing on Tiktok is creating a kind of personality, and interacting with users. This lets people find more reasons to like certain brands and creates an appeal to them in the same way that influencers can promote a variety of products.
New trends are continually showing up for people to do; you can post content related to this to stay relevant on the app as well as promote your brand. Staying up to date on internet trends is important because it lets your audience know that you are in touch with younger people’s interests. Simply looking at the “For You” page, you can get an idea of what people are currently interested in, and as a result, allow you to understand your audience better.
Tiktok is a relatively new form of social media and has become extremely popular with younger audiences. Its increasing popularity can help brands interact with users to help develop better reputations with this younger demographic.