CREATIVE STRATEGY AGENCY
Ideas built to move.
Escalate is a Dublin-based creative strategy agency bringing together strategy, social, creative, production and media.
We develop creative strategies around the audience, the objective and the opportunity, then bring the right people together to turn that thinking into work.
WHAT DOES A CREATIVE STRATEGY AGENCY DO?
A creative strategy agency turns brand and marketing objectives into the thinking that guides a campaign, from audience insight and messaging to creative direction, content and channel execution.
At Escalate, creative strategy sits alongside social, production and media, allowing the thinking behind a campaign to carry through into how the work is made and distributed.
What We Do
Creative Strategy
Finding the thinking that gives the work direction.
Audience insight
Strategic direction
Campaign strategy
Creative briefs
Messaging strategy
Campaign Concepts
Turning strategy into ideas that will drive engagement
Campaign concepts
Creative territories
Big ideas
Campaign messaging
Multi-channel thinking
Social-First Creative Strategy
Creative developed with the platform and audience already in mind.
Social campaign strategy
Platform-first creative
Content strategy
UGC & creator strategy
Organic & paid social creative
CREATIVE Direction
Giving the idea a clear visual and creative direction.
Creative development
Visual direction
Campaign look & feel
Content direction
Production briefs
Content Strategy
Planning what to create, why we’re creating it and where it needs to work.
Content planning
Social content strategy
Content formats
Channel planning
Campaign content
Creative Testing & Optimisation
Learning from what audiences respond to.
Creative testing
Campaign insights
Performance-led creative
Content optimisation
Ongoing creative development
FROM IDEA TO ROLLOUT
STRATEGY
Audience, platform and campaign planning.
CREATIVE
Campaign ideas, messaging and social-first creative.
CONTENT
Photography, video, design, UGC and creator content.
MEDIA
Planning, buying, testing, optimisation and reporting.
“We build ideas. We plan the route. We create the assets. We capture the content. We manage the rollout. We analyse what worked and we keep pushing brands forward"
WORK
HIJACKING THE BIGGEST FESTIVAL IN IRELAND
- 692k Video Views
- €0.40 Cost-per-entry
- 3.7% Creator engagement rate
SEE FULL CASE STUDY
LOCALISING A GLOBAL BRAND WITH A DELICIOUS COLLABORATION
- 28.9% Combined Influencer Reach
- 1.47M+ Total Views
- 2.5M+ Engagement Rate
SEE FULL CASE STUDY
TURNING RUNNING OUT OF BREAD INTO A NATIONAL EMERGENCY
- 6.2M+ Impressions
- 8% Engagement Rate
- 21% View Through Rate
SEE FULL CASE STUDY
WORK
HIJACKING THE BIGGEST FESTIVAL IN IRELAND
- 692k Video Views
- €0.40 Cost-per-entry
- 3.7% Creator engagement rate
SEE FULL CASE STUDY
LOCALISING A GLOBAL BRAND WITH A DELICIOUS COLLABORATION
- 28.9% Combined Influencer Reach
- 1.47M+ Total Views
- 2.5M+ Engagement Rate
SEE FULL CASE STUDY
TURNING RUNNING OUT OF BREAD INTO A NATIONAL EMERGENCY
- 6.2M+ Impressions
- 8% Engagement Rate
- 21% View Through Rate
SEE FULL CASE STUDY
Client Testimonials
FAQ
ask us
anything
What does a creative strategy agency do?
A creative strategy agency develops the thinking that connects a brand or marketing objective with the creative work used to reach an audience.
That can include audience insight, campaign strategy, messaging, creative concepts, content strategy and creative direction.
What is the difference between creative strategy and creative production?
Creative strategy determines the thinking and direction behind the work. Creative production turns that direction into the content and assets needed to bring it to life.
Escalate works across both, allowing strategy and production to stay connected throughout a campaign.
Does Escalate offer creative strategy for social media?
Yes. Social is a core part of Escalate’s offering. We develop creative strategies with platforms, formats, audiences and distribution in mind, across organic social, paid social, creator content and campaigns.
More Than Creative Strategy
SOCIAL MEDIA MARKETING
Strategy, content, community and campaigns across social.
EXPLORE SOCIAL MEDIA MARKETING →
PAID SOCIAL
Creative and media working together to driver performance.
EXPLORE PAID SOCIAL →
PRODUCTION
From the idea to the shoot to the final cut.
EXPLORE PRODUCTION →
DIGITAL ADVERTISING
Creative, media and campaign thinking across digital channels.
EXPLORE DIGIRAL ADVERTISING →
What do you need to move next?
Tell us what you’re working on and where you want to go. We’ll show you how we can help.
*No long forms. No sales pitch. Just a conversation.
Have a project in mind?
From paid social and Google Ads to the creative behind the campaign, talk to our team about what you’re working on.
Start a ProjectCREATIVE STRATEGY AGENCY IN DUBLIN
Escalate
14 Merrion Square North
Dublin 2
D02 NW28
Our Dublin team works across social strategy, creative, content, community, creators and paid media for Irish and international brands.
