Papi Chulo

Papi’s Day Rave & Festival Giveaway

Name: Escalate
Address: 14 Merrion Square North, Dublin 2,, D02 X282
Telephone: +353 1 524 0052

KEYWORDS:

Cultural Hijack, Creators, Experiential, Social Activation, Food, Event, Competition, UGC

Synopsis

Papi Chulo is a UK-born street food brand with a strong presence in the UK festival circuit. They launched in Ireland and yet needed to build that connection. For the opening of its second store, we wanted to build that connection with Ireland’s youth and festival culture, but it was too late for any sponsorship. So we decided to hijack the biggest festival in Ireland.